Timing is Everything.
The benefits are clear: using multiple contact methods, strategically timed, with just the right frequency, to just the right audience – builds the familiarity and trust needed to generate sales.
Successful marketers are moving from expensive single-media campaigns to more effective multi-touch campaigns that use a mix of media, such as email, voicemail, fax, sms, print and promotional products.
The unique technology of our Helmsman StarEngine™ allows you to create customized campaigns, target your audience and launch the campaigns through our strategically timed and automated system. It utilizes proprietary timing algorithms to seamlessly deliver your customized messages through a variety of cross media including: email, voicemail, fax, sms, print and promotional products.
Multi-Touch Campaign Products
Voicemail
Voicemail is the delivery of a pre-recorded message to a live person or answering machine. Communicate with customers, prospects or your employees to relay announcements, information or reminders.
SMS - Text Messaging
SMS (text messaging) can be used for a wide range of purposes. Contact your customers or employees in a one-on-one manner to communicate urgent information, promotions or special events. The advantage of SMS is that the message is automatically stored – 94% of all text messages received are read.
Fax
Fax is a quick way to send a customized message directly to businesses. Sending a branded one page marketing piece at just the right time can result in your message being read and remembered.
Print is a traditional way of contacting customers and prospects. People enjoy getting mail and a well executed direct mail piece can enhance your brand recognition and product offerings.
Email is one of the most effective ways to reach customers, prospects, and employees. Use a customized email template branded with your logo to offer exclusive promotions, invitations, customer service surveys or a relevant informational newsletter.
Promotional Products
Promotional Products can create a more favorable impression of your company, increase response rates and boost brand recognition. The power of a “free” give away is undeniable. Emblazoned with your company logo promotional products is a great tool to generate name recognition and create customer and employee goodwill.